When we use consistent colours in our communications, it strengthens our relationships and increases our recognition as an institution around the world.
Faculty
Our primary colours are navy and white – use frequently and prominently.
When we want to bring a slightly different tone into our communications, we use our secondary and tertiary colours. These should be used sparingly and should never overshadow our primary colours.
Primary
Pantone 282
- RGB
- HEX
- CMYK
- 012 035 068
- 002145
- 100 090 013 068
White
- RGB
- HEX
- CMYK
- 255 255 255
- FFFFFF
- 000 000 000 000
Secondary
Pantone 2935
- RGB
- HEX
- CMYK
- 000 085 183
- 0055B7
- 100 068 004 000
Pantone 2995
- RGB
- HEX
- CMYK
- 000 167 225
- 00A7E1
- 080 012 001 000
Tertiary
Pantone 298
- RGB
- HEX
- CMYK
- 064 180 229
- 40B4E5
- 064 010 001 000
Pantone 297
- RGB
- HEX
- CMYK
- 110 196 232
- 6EC4E8
- 052 005 003 000
Pantone 296
- RGB
- HEX
- CMYK
- 151 212 233
- 97D4E9
- 038 002 005 000
Disciplines
Our discipline colours are based on colour values that have been assigned to Applied Science by UBC Brand & Marketing. We have built individual visual identities for each of our disciplines using their three complementary colours.
Engineering
Pantone 187
- RGB
- HEX
- CMYK
- 166 025 046
- A6192E
- 000 100 074 026
Pantone 186
- RGB
- HEX
- CMYK
- 200 016 046
- C8102E
- 000 100 080 005
Pantone 485
- RGB
- HEX
- CMYK
- 218 041 028
- DA291C
- 000 095 100 000
Nursing
Pantone 2685
- RGB
- HEX
- CMYK
- 051 000 114
- 330072
- 097 100 000 019
Pantone 268
- RGB
- HEX
- CMYK
- 079 041 132
- 582C83
- 079 100 000 000
Pantone 259
- RGB
- HEX
- CMYK
- 109 032 119
- 6D2077
- 064 100 000 007
SALA
Pantone 433
- RGB
- HEX
- CMYK
- 029 037 045
- 1D252D
- 088 063 040 085
Pantone 431
- RGB
- HEX
- CMYK
- 091 103 112
- 5B6770
- 063 045 034 025
Pantone 429
- RGB
- HEX
- CMYK
- 162 170 173
- A2AAAD
- 035 023 019 002
SCARP
Pantone 1655
- RGB
- HEX
- CMYK
- 220 068 005
- DC4405
- 000 082 100 000
Pantone 166
- RGB
- HEX
- CMYK
- 227 082 005
- E35205
- 000 076 100 000
Pantone 144
- RGB
- HEX
- CMYK
- 237 139 000
- ED8B00
- 000 049 100 000
Applications
Logos
The Applied Science logo represents our Faculty’s identity and our collective values. By applying the logo consistently, we maintain our professional and recognizable visual identity. When the logo is used on posters, images or any other type of background, it must remain legible and clear. The logo must contrast significantly with background colours at all times.
When choosing between the reverse and positive logos, always place the reverse over dark backgrounds, and place the positive over light backgrounds. This rule also applies when the logo is placed on photographs and gradients.
Gradients
Our vibrant palette of gradients helps us maintain our brand identity. These gradients can be applied to images or can be used to add depth to backgrounds. Our gradient assets are available in both RGB and CMYK.
Pantone 2935
- RGB
- HEX
- CMYK
- 000 085 183
- 0055B7
- 100 068 004 000
Pantone 282
- RGB
- HEX
- CMYK
- 012 035 068
- 002145
- 100 090 013 068
Freeform Gradient
Freeform gradients can be used to add more depth to backgrounds or images. Our freeform gradient assets are available in both RGB and CMYK.
Pantone 2995
- RGB
- HEX
- CMYK
- 000 167 225
- 00A7E1
- 080 012 001 000
Pantone 2935
- RGB
- HEX
- CMYK
- 000 085 183
- 0055B7
- 100 068 004 000
Pantone 282
- RGB
- HEX
- CMYK
- 012 035 068
- 002145
- 100 090 013 068
Engineering
Engineering uses a range of reds in their signature colour palette. Use any of these colour variants to create a solid background, gradient or freeform gradient.
Pantone 187
- RGB
- HEX
- CMYK
- 066 025 046
- A6192E
- 000 100 074 026
Pantone 186
- RGB
- HEX
- CMYK
- 200 016 046
- C8102E
- 000 100 080 005
Pantone 485
- RGB
- HEX
- CMYK
- 218 041 028
- DA291C
- 000 095 100 000
Nursing
The School of Nursing uses a range of purples in their signature colour palette. Use any of these colour variants to create a solid background, gradient or freeform gradient.
Pantone 2685
- RGB
- HEX
- CMYK
- 051 000 114
- 330072
- 097 100 000 019
Pantone 268
- RGB
- HEX
- CMYK
- 079 041 132
- 582C83
- 079 100 000 000
Pantone 259
- RGB
- HEX
- CMYK
- 109 032 119
- 6D2077
- 064 100 000 007
SALA
The School of Architecture and Landscape Architecture uses a range of greys in their signature colour palette. Use any of these colour variants to create a solid background, gradient or freeform gradient.
Pantone 433
- RGB
- HEX
- CMYK
- 029 037 045
- 1D252D
- 088 063 040 085
Pantone 431
- RGB
- HEX
- CMYK
- 091 103 112
- 5B6770
- 063 045 034 025
Pantone 429
- RGB
- HEX
- CMYK
- 162 170 173
- A2AAAD
- 035 023 019 002
SCARP
The School of Community and Regional Planning uses a range of oranges in their signature colour palette. Use any of these colour variants to create a solid background, gradient or freeform gradient.
Pantone 1655
- RGB
- HEX
- CMYK
- 220 068 005
- DC4405
- 000 082 100 000
Pantone 166
- RGB
- HEX
- CMYK
- 227 082 005
- E35205
- 000 076 100 000
Pantone 144
- RGB
- HEX
- CMYK
- 237 139 000
- ED8B00
- 000 049 100 000
Download assets
Colour swatches and gradient files are available on the APSC intranet – EAD\CWL login may be required.