Brand Standards

Who we are

Who we are, our mission, vision, values, priorities and commitments.

Brand voice

The tone and language we use in written communication, as well as grammatical standards.

Logos

How and when to use different versions of the Faculty-wide or discipline-specific logos.

Typography

Faculty-wide standards related to font use and hierarchy in print and digital communications.

Colour

Faculty-wide and discipline-specific colour standards and usage.

Photography

Image shooting standards, as well as promotional uses and misuses.

APSC graphic device over gradient

Graphic devices

How and when to use the Faculty-wide and discipline-specific graphic devices in promotions.

Layout

How and where to organize logos, graphic devices and photography in print and digital communications.