Photography

Photography sets the tone and mood for each communication. From the sources we choose to the subject matter itself, each image must communicate the Applied Science brand consistently.

Considerations

It’s important to illustrate our Faculty’s intersectionality by highlighting people who come from all walks of life. Images should feature underrepresented populations, diverse ethnicities, Indigenous peoples and women.

When we show these subjects engaging in activities, ensure that they are actively participating in the scene and do not look passive. Photographs should also feature interdisciplinary work and collaboration.

Applied

Lifestyle photography showcases researching, studying or gaining experience in the field. Whenever possible, these photographs should feel candid, natural and dynamic. We want to show genuine interactions and authentic subjects.

Style and tone

We capture real moments of human connection, collaboration and innovation. Always use images that focus narrowly on a subject’s actions within a facility, and ensure that subjects do not look posed. When choosing imagery, avoid photographs with heavy contrast or saturation.

Portrait

When we highlight individuals (in an interview, student profile, speaker panel, etc), any accompanying imagery should focus on a single person.

Style and tone

Subjects should be photographed alone, and they must be looking directly at the camera. They should also have a confident stance and appear bold and powerful. When choosing photographs, ensure that the background is free of other people, complicated patterns and distracting elements.

Place

To showcase locations and interactions within spaces, we use images that feel welcoming and have an interesting perspective.

Style and tone

Use ground-level shots to close in on campus details. To provide broader context, use aerial shots. Rich colours, dynamic angles and leading lines all help to develop a bold and inviting visual.

Conceptual

Using macro shots and photography that features subtle details and clear patterns, we can create compelling and appealing visuals. Choose textures, movement and motifs that visually allude to more concrete ideas and concepts.

Misuses

When using photography for projects, businesses, campaigns and organizations, it’s important for each of our partners to accurately represent both the UBC and Applied Science brand.