Visual Identity

Our visual identity is the foundation of the Applied Science brand, shaping how we communicate and represent ourselves across every touchpoint.

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Logos

How and when to use different versions of the Faculty-wide or discipline-specific logos.

Whitney fonts

Typography

Faculty-wide standards related to font use and hierarchy in print and digital communications.

APSC colour gradient

Colour

Faculty-wide and discipline-specific colour standards and usage.

APSC graphic device over gradient

Graphic Devices

How and when to use the Faculty-wide and discipline-specific graphic devices in promotions.

document layout example

Layout

How and where to organize logos, graphic devices and photography in print and digital communications.