Visual Identity

Our visual identity is the foundation of the Applied Science brand, shaping how we communicate and represent ourselves across every touchpoint.

Logos

How and when to use different versions of the Faculty-wide or discipline-specific logos.

Typography

Faculty-wide standards related to font use and hierarchy in print and digital communications.

Colour

Faculty-wide and discipline-specific colour standards and usage.

APSC graphic device over gradient

Graphic devices

How and when to use the Faculty-wide and discipline-specific graphic devices in promotions.

Layout

How and where to organize logos, graphic devices and photography in print and digital communications.