Brand Guidelines - UBC Applied Science Brand

Visual Identity

How and when to use different versions of the Faculty-wide or discipline-specific logos.

Faculty-wide standards related to font use and hierarchy in print and digital communications.

Faculty-wide and discipline-specific colour standards and usage.

How and when to use the Faculty-wide and discipline-specific graphic devices in promotions.

How and where to organize logos, graphic devices and photography in print and digital communications.

Grammatical standards of APSC writing styles.

The tone and language we use in written communication.

Guidelines for social media use, along with template standards.

Image shooting standards, as well as promotional uses and misuses.

Guidelines and templates for video end tails.

Digital signage guidelines and templates.

Templates created for APSC disciplines to be used in your HTML newsletters.